PIONEER OF THE YEAR

NOMINATION FORM

The Priority Pass Excellence Awards, Pioneer of the Year Award celebrates the lounges and experiences that deliver unique and forward-thinking services and solutions. These range from customer experience and digital innovations to sustainable operational initiatives, all designed to make each airport journey more seamless and stress-free.

Example innovations may include:

Introduced a new technology application or enhancement
Improved or launched a new experience for customers
Created a new design concept
Implementing a new customer service initiative or training programme
Delivered enhanced environmental or social sustainability
Launched new curated local cuisine offerings

Winners will be selected based on the extent to which the innovation or initiative has successfully enhanced the customer experience.

In your entry submission, we therefore encourage you to share clear details, data or insights, along with images and examples that demonstrate how you met this set of criteria. This could include evidence such as increased positive visitor feedback, uptake of services or experiences, or a reduction in waste or energy usage.

Nominations must be based on an innovation or initiative that was launched or improved between 1 January 2025 and 18 March 2026 (nomination submission deadline). All data shared will be treated in the strictest confidence and used solely for judging this award process.

Please provide location details:

Lounge/experience name:

Lounge partner name:

Airport:

Terminal:

Country:

City:

Submitted by/contact details:

Please provide a short summary for each of the following questions:

1. What was the innovation or initiative that you launched? (Maximum 50 words)

2. When did it launch? (Maximum 50 words)

3. Why did you launch it? (Maximum 50 words)

4. What has been the single biggest impact? (Maximum 150 words)

5. Please summarise your innovation or initiative was and what it aimed to achieve (Maximum 500 words):

When preparing your response, you may wish to consider the following questions. You are not limited to these:

What type of innovation was launched?
What was the business challenge you were looking to overcome?
Can you describe the step-by-step process you followed to develop and launch the initiative?
Did data and insights influence your approach and if so, how?
How did you communicate the activity to internal and external audiences?
What has been the impact of the innovation?
How did you evaluate success?

6. Please summarise any traveller feedback relating to innovation or initiative (Maximum 500 words):

When preparing your response, you may wish to consider the following questions. You are not limited to these:

What positive feedback have you received?
Have you received any external recognition, accreditation, or awards for your initiative?

7. Describe the key learnings from the innovation or initiative that you launched (Maximum 500 words):

When preparing your response, you may wish to consider the following questions. You are not limited to these:

What was your key achievement?
Did it successfully achieve its objective, for example, increased footfall or revenue?
What have you and your employees learnt?
Would you continue to implement or roll out the innovation or initiative to other parts of your business?

! Please note that by providing digital photographs of your lounge(s) and innovation or initiative, you grant us a royalty-free, perpetual, non-exclusive licence to use the photograph(s) for commercial purposes, in any media without limitation. You also warrant that you have the right to grant this licence to us.

Please provide any supporting evidence. (Maximum 3 files can be selected)

If you experience any issues uploading your supporting files, please contact awards@collinsongroup.com.

By submitting a nomination, you have read and agree to the Priority Pass Excellence Awards terms and conditions.

If you are submitting this nomination on behalf of a lounge or experience partner for Pioneer of the Year, you must have permission to do so. Tick this box to confirm that you have consent to submit this nomination form.